2012年9月23日星期日

How Aaron Ward Changed the Face of Direct Marketing Copywriting

Aaron Rodgers Womens Jersey, Direct marketing copywriting was born in 1872 and its father was a man named Aaron Ward. Aaron Ward? Who the hell is that? You are about to learn about an American that changed his country forever.

Aaron Ward Direct Marketing Copywriting Mastermind

On February 17, 1843 Aaron Ward entered the world in Chatham, New Jersey. The world didn\'t know it at the time but this child was destined to change the world.

By the time he was 28 Aaron was a businessman selling dry goods. He saw what local storekeepers were charging the public for all kinds of items and found them to be obscenely high.

In the post Civil War era the local general store was a virtual monopoly since few small towns had more than one. This meant that as a consumer you paid what the shopkeeper asked because there was no alternative.

Aaron Ward decided to present people with an option.

The Rise of Direct Marketing Copywriting

Aaron Ward decided to invest $1,600, a lot of money in those days, in a business that would present customers nationwide with the same products at rock bottom prices.

He printed a simple one-page flyer that offered a little over 160 items and mailed it to families all over the Midwest. With this single one page catalog Aaron Ward gave birth to direct marketing copywriting.

The public loved the idea of saving literally big money over the local general stores and could do it without leaving the comfort of their own homes.

It wasn\'t long until the simple one sheet flyer became a massive 5-pound book and by the early 20th century Aaron\'s catalog was in the homes of more than 3 million families.

Aaron Ward was the businessman to make use of direct marketing copywriting on a massive scale and he changed the way that business was done in the United States and eventually the world.

Later he opened department stores that just Aaron Rodgers Womens Jersey about everyone in the country have been in. You know them as Montgomery Wards.

Direct Marketing Copywriting on a Massive Scale

Thanks to Aaron Ward a relatively unknown process was born...direct marketing copywriting, and it Aaron Rodgers Womens Jersey has done nothing but grow since then. Not a day goes by when some form of direct mail marketing arrives at most American homes Aaron Rodgers Womens Jersey through the postal service. That\'s literally billions of ads every year.

With the advent of the Internet direct mail copywriting is beginning to decline but now you know where it got its start and a bit about Aaron Montgomery Ward.